Hit's current logo

HiT Entertainment acquired Pingu in 2001.

HiT was originally formed as Henson International Television (hit!) in 1983 as a branch of the Jim Henson Company in order to coordinate the co-production of Fraggle Rock in London. This subsidiary was sold and retains none of the original Henson company architecture except for the name. It later re-branded itself as "HiT Entertainment".

Hit Entertainment currently owns other shows, like Thomas & Friends, Bob the Builder, Barney & Friends, and others.

On 1 February 2012, it was announced that Mattel purchased HiT Entertainment from Apax Partners for $680 million.

In 2017, along with Mattel Creations, both companies recently made a new Pingu show called Pingu in the City.