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The Sumitomo Group is one of the largest Japanese keiretsu, or business groups, founded by Masatomo Sumitomo around 1615.

One of the company's member, Sumitomo Life, a mutual life insurance company in Japan, produced a variety of Pingu merch.

There were also three commercials featuring Pingu by Sumitomo Life and The Sumitomo Bank.

Commercials

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